This Memorial Day it’s all about savings, as consumers look to cut costs while still maintaining a fun three-day weekend. Fortunately savvy shoppers, who purchase store brands over brand-name products, stand to save 16.3 percent on their total holiday grocery bill, according to IBISWorld research:
“In essence, store brands turn the clock back two to three years,” said Toon van Beeck, senior analyst with IBISWorld. “Without inflation, store-brand groceries this Memorial Day weekend are comparable in price to brand-name groceries during the 2007 holiday.”
Based on the average holiday shopping cart above, the 16.3 percent savings puts about $10 back into consumers’ pockets. That means with approximately 117,641,000 households in the U.S., the nation could save about $1.18 billion if everyone celebrated Memorial Day in the same fashion and went the store-brand route as opposed to the brand name route.