Business Trends

Consumers Pamper Pop This Fathers Day

In Uncategorized on June 9, 2009 at 6:21 pm

Despite the economic downturn and retail sales plummeting, this Father’s Day it looks like dads are going from handyman to dandyman, as sales of pampering services and related products are expected to increase 35.7 percent, according to industry research firm IBISWorld. 

Although pampering services only accounts for a small portion of total Father’s Day spending on the nation’s 66.3 million dads as reported by the U.S. Census Bureau, pampering is emerging as this holiday’s fastest growing gift category with consumers expected to spend $190 million compared to $140 million in 2008.

The table below represents the percentage change in Father’s Day spending from last year across a range of popular categories:



2008 Spending


2009 Spending



Change in Spending From 2008 – 2009

Home Improvement        $0.68        $0.49      -27.9 percent
Gift Certificates        $1.25        $0.99      -20.8 percent
Electronics        $1.29        $1.08      -16.3 percent
Tools/Appliances        $0.65        $0.59       -9.2 percent
Clothes        $1.36        $1.26       -7.4 percent
Books & CDs        $0.54        $0.52       -3.7 percent
Special Outings        $2.48        $2.44       -1.6 percent
Greeting Cards        $0.77        $0.81       5.2 percent
Sports Goods/Leisure Items        $0.59        $0.63       6.8 percent
Pampering & Personal Care        $0.14        $0.19       35.7 percent
TOTAL        $9.75        $9.00      -7.7 percent

“Traditional Father’s Day gifts, such as tools and electronics are declining this year while spa services, personal care products, and greeting cards are increasing,” explained Toon van Beeck, senior analyst with IBISWorld.  “It seems that ‘New Age’ dads are this year’s fad.”   Mr. van Beeck added, “According the U.S. Census Bureau, there are an estimated 66.3 million fathers in the nation today which demonstrates the impact spending on Father’s Day has on the U.S. economy.”


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