Business Trends

Pontiac and Hummer Top GM brands With Consumers

In Consumer Trends, Uncategorized on June 15, 2009 at 6:30 pm

CarGurus, a leading online automotive community, today announced the results of its latest survey of 1,693 online automotive consumers worldwide. When asked which of the four GM brands they want to survive planned elimination, forty-four percent of respondents selected Pontiac, and 27% chose Hummer. Saab was chosen by 20% of respondents, and Saturn by only 9%.

“Pontiac has a trailblazing heritage — the 1964 Pontiac GTO is widely credited with starting the muscle-car craze — and its current G6 is the 20th best-selling car in the U.S., so I’m not surprised to see consumers vote to save this historic brand,” said Langley Steinert, CEO of CarGurus. “What did surprise me, however, was the relative popularity of the Hummer brand over that of Saab and Saturn. The Saturn Vue, for instance, is a top-50 best-selling car in the United States, while Hummer’s best-selling model — the H3 — ranks 153rd. I would have expected Saturn to be the other brand consumers wanted to see survive GM’s reorganization.”

Survey Results
Across the CarGurus Network, 1,693 respondents answered the question:
“Which of the brands GM plans to get rid of would you most like to see survive”? (Total Votes = 1,693)

-Pontiac – 44%
-Hummer – 27%
-Saab – 20%
-Saturn – 9%

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